A Look at Pandora

We inspire confidence in women around the world by letting them express their feelings and desires in new and exciting ways.


The Pandora brand has taken the world by storm with its unique and elegant selection of hand-finished jewellery, and while 2019 marks the 37th year for the company, it feels like we’re just getting started.

A Complete Jewellery Universe

From humble beginnings in a jewellery shop in Copenhagen to a global brand, Pandora has made an incredible journey.

That journey has been possible by maintaining a focus on designing and crafting high-quality charms, bracelets, rings, earrings, necklaces and pendants. Women all over the world have discovered and embraced our full universe of jewellery as a source of inspiration for their creative self-expression and use it to style themselves in multiple ways.

Our beautiful collections feature combinations of design styles and the following high-quality metals: sterling silver, oxidised sterling silver, Pandora Rose (a 14k rose gold-plated unique metal blend), Pandora Shine (18k gold-plated sterling silver) and 14k gold.